Hey, I'm Alex

Entrepreneur at the intersection of business, product and human experience.

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Coming Soon

PlatformX

Co-founder and CEO
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Problem/Solution

Helping organisations and experts create short videos on culture, teamwork, leadership and more — all delivered through our team learning app.

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2023 –

Wonderful

Head of Digital
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Advisory

A globally recognised web design company with practices in Sydney & Melbourne, working with ambitious partners to create exceptional websites, brands and eCommerce experiences.

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2020 –

Asaph

Founder and CEO
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Product/Market

Sing like never before with data-driven, AI-powered tools to improve song health and worship team culture.

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2013 – 2015

Social Playground

Co-founder and Technical Director
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Exited 2015

Creator of Australia's first instagram printer, specialising in brand engagement for events through technology.

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2010 – 2019

Frank Digital

Co-founder and Strategy Director
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Acquired 2018

Named by Awwwards as one of Australasia's most innovative digital agencies, specialising in the design & development of digital products, websites, eCommerce and apps.

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